Change isn't easy. But staying the same hurts more.
Let's get real and get better.

Online counselling for adults in BC, AB, SK, MB, NL, YT, NT & NU.

Services & Rates

While I’m known for working especially well with men and high-functioning adults, I work with any adult who wants honest, structured, psychologically grounded change.

Individual Telehealth

Secure video sessions for adults located in BC, AB, SK, MB, NL, YT, NT & NU.

$149 CAD per session

  • 50-minute session + 10-minute clinical review
  • Clear goals, regular check-ins & feedback
  • Private-pay; receipts provided upon request

Areas of Focus

  • Anxiety & self-sabotage
  • Men's mental wellness
  • Divorce & life transitions
  • Tech overuse & digital burnout
  • Biracial identity & belonging
  • Interpersonal dynamics
  • COVID-era affectation & adjustment
  • Grief processing & loss

Policies

  • 24-hour cancellation policy
  • Telehealth only
  • Not an emergency service (see crisis notice)

What working together looks like

1. Book a session or consult

Choose a time that works for you. You can start with a full session or a 15-minute consult.

2. First session: map the problem

We unpack what's not working, where your patterns show up, and what "better" actually means in your real life.

3. Ongoing work with structure

Regular sessions, clear goals, and periodic check-ins to make sure therapy is actually helping.

About Jamieson Cobbs, MSc (Mental Health Psychology)

Therapy with honesty, accountability, and heart.

I'm a counsellor who blends straight-talk with compassion. Together we'll set concrete goals in session one, track progress every few weeks, and adjust based on your feedback. The aim is practical change you can feel in daily life.

  • Structured, collaborative approach
  • Clear goals & measurable outcomes
  • Secure, privacy-minded telehealth

I work especially well with people who are smart, self-aware, and tired of their own patterns, I don’t work from ideology or identity boxes. I work with adults who want clarity, accountability, and forward movement, regardless of background.

Who I work best with

  • Men who feel stuck in dating, hookup, and compulsive sexual behaviour cycles
  • Biracial and mixed-race adults who feel "between worlds"
  • People going through divorce or major identity shake-ups
  • High-functioning overthinkers stuck in self-sabotage and tech overuse
  • People carrying grief or loss
  • People feeling stuck after the COVID era
Jamieson Cobbs headshot
Serving BC · AB · SK · MB · NL · YT · NT · NU

Media, Publications & Social

Follow Tough Love Counselling online and explore more of my work.

Publication

My thesis, "Friend, Therapist, or Threat? Exploring the Ethical and Clinical Implications of Large Language Models in Mental Health Practice", is published in the European International University Journal.

EIU Journal publication — Friend, Therapist, or Threat?

Media Feature

Empowering Dreams: A journey with European International University

August 2024 — European International University, Paris

My alma mater highlighted my journey as a graduate and counsellor in their alumni blog.

European International University alumni feature

Blog

Why Men Don’t Go to Therapy

Read the full article

Why Men Don’t Go to Therapy

By Jamieson Cobbs, Founder of Tough Love Counselling

There’s a statistic that gets repeated endlessly in mental health: men are less likely to seek therapy, more likely to die by suicide, and more likely to wait until things are already falling apart before asking for help.

That part is true.

What’s less often examined is why men avoid therapy, not in slogans or blame, but in practical, lived reality.

From where I sit, working directly with men, the issue isn’t that men “don’t want help.”

It’s that much of modern therapy is structured in a way that feels unintelligible, alienating, or even subtly hostile to how many men actually experience distress.

And men notice that, even if they can’t quite articulate it.

Therapy Often Asks Men to Do the One Thing They Were Never Taught

Most men grow up learning a very specific emotional rule set:

  • Be useful
  • Be competent
  • Solve the problem
  • Don’t burden others unless it’s serious
  • If you’re struggling, handle it privately

Then therapy comes along and says:

  • Sit down.
  • Talk about your feelings.
  • Be vulnerable.
  • Don’t try to fix anything yet.

From the outside, that can sound reasonable.

From the inside, to a man who’s been rewarded his entire life for doing, not processing, it can feel like being asked to abandon the very tools that kept him functioning.

So many men don’t reject therapy itself.
They reject what they believe therapy will require them to become:

  • Passive
  • Emotional without direction
  • Someone who talks, but doesn’t move

Men Aren’t Afraid of Emotion, They’re Afraid of Losing Agency

One of the biggest misconceptions is that men are emotionally avoidant by nature.

In reality, men feel just as deeply, but their emotions tend to organize around:

  • responsibility
  • failure
  • pressure
  • usefulness
  • threat

What shuts men down isn’t emotion itself.

It’s emotion without purpose.

If therapy feels like:

  • endless exploration with no traction
  • validation without challenge
  • talking around problems instead of through them

men disengage quickly.

Not because they’re incapable of insight, but because it feels inefficient, ungrounded, or even infantilizing.

Men want to know:

  • What does this mean?
  • What do I do with it?
  • How does this change my life outside this room?

When those questions aren’t answered, therapy feels like a poor return on investment.

The Cultural Messaging Around Men and Therapy Doesn’t Help

There’s also a broader cultural layer that often goes unspoken.

Much of today’s mental health messaging frames men as:

  • emotionally defective
  • socially dangerous
  • in need of re-education

Even when well-intentioned, this framing lands badly.

Men don’t want to be told:

  • they are the problem
  • their instincts are wrong
  • their discomfort is evidence of moral failure

So when therapy appears aligned with cultural narratives that pathologize masculinity itself, many men quietly opt out.

Not out of denial, but out of self-respect.

Therapy Is Often Marketed to Women, and Men Can Tell

Walk through most therapy websites and directories and you’ll see:

  • soft language
  • pastel aesthetics
  • emotion-forward branding
  • an emphasis on “holding space”

None of this is inherently wrong.

But it often signals, unintentionally:

This wasn’t designed with you in mind.

Men are pragmatic.
They read cues quickly.

If the environment feels mismatched, they assume the process will be too.

Men Usually Come to Therapy for a Reason, Not a Feeling

When men do finally reach out, it’s rarely because they woke up wanting to explore their inner world.

It’s usually because:

  • their relationship is about to end
  • their anxiety is impairing performance
  • their anger is scaring them
  • their sleep is gone
  • they’re one bad day away from doing something irreversible

They come because something isn’t working anymore.

Effective therapy for men meets them there, at the point of friction, instead of insisting they start somewhere else.

What Actually Works for Men in Therapy

From experience, men engage when therapy:

  • respects their intelligence
  • challenges their assumptions
  • names uncomfortable truths clearly
  • connects insight to action
  • treats them as capable adults, not broken projects

Men respond to:

  • directness
  • structure
  • clarity
  • honesty

They don’t need to be handled.

They need to be understood, without being coddled or condemned.

This Isn’t About “Fixing” Men

The solution isn’t convincing men they’re wrong for avoiding therapy.

It’s asking a harder question:

Is the model of therapy we’re offering actually designed for the people we say we want to reach?

When therapy adapts, without losing depth, men show up.

They stay.
They work.
They change.

Quietly. Seriously. Effectively.

A Different Way Forward

At Tough Love Counselling, my work with men is grounded in this reality.

Not motivational slogans.
Not moral lectures.
Not endless venting without direction.

But practical, psychologically grounded conversations that:

  • make sense
  • respect autonomy
  • translate insight into real-world change

Because men don’t need less depth.

They need therapy that speaks their language.

If this perspective resonates, I occasionally publish and record pieces like this.

You’re welcome to follow along or reach out if and when it feels relevant.

Overthinking Isn’t Insight

Read the full article

Overthinking Isn’t Insight
By Jamieson Cobbs, Founder of Tough Love Counselling

Overthinking isn’t insight.
It feels like insight.
It feels responsible.
It feels like you’re being careful.
But most of the time, it’s something else.
And if you don’t understand the difference, you can spend years mistaking mental activity for progress.

People often describe themselves as over thinkers with a strange mix of pride and frustration.
“I just think deeply.”
“I analyze everything.”
“I don’t act without considering all sides.”
Insight moves you forward.
Overthinking keeps you suspended.
Real insight simplifies.
Overthinking multiplies variables.
If your thinking leads to a decision, it’s insight.
If it leads to more thinking, it’s probably avoidance.

Uncertainty isn’t solved. It’s tolerated.
And tolerance requires action.

Overthinking is often avoidance dressed up as responsibility.
Circling is still circling.

Insight reduces noise.
Overthinking increases it.

There is no risk-free version of meaningful action.
There is only informed action.
Clarity is built through structured decisions.

If you identify as an over thinker, ask:
Is this leading to clarity?
Or is it protecting me from discomfort?

Instead of asking, “Have I thought about this enough?”
Ask, “What small action would give me new data?”

Depth becomes powerful only when paired with movement.

If this perspective resonates, I occasionally publish and record pieces like this.

You’re welcome to follow along or reach out if and when it feels relevant.

Thanks for tuning in, we will see you in Blog #3.

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